Company Profile

Developed exclusively for financial advisers, by a team that knows the business.

Backed by the resources and experience of Bell Direct and the Bell Financial Group

Bell Financial Group (“BFG”) is listed on the Australian Securities Exchange (“ASX”) and is the major shareholder of Desktop Broker and Bell Direct, the holder of AFS license No. 314341. BFG which owns 100% of Bell Potter Securities, provides sound backing and a long distinguished broking pedigree.
Desktop Broker provides technological solutions to a wide range of financial intermediaries in the wholesale space.
Over the past several years, Desktop Broker has added a wealth of online broking expertise within our management team which has proved invaluable and it is the experience gained from this team that sets us apart from the competition – not only from a technical perspective but second to none service levels.
We have over 70 staff in four locations - Sydney, Melbourne, Perth and Malaysia.

Our Team

Desktop Broker uses Bell Direct's award-winning trading platform.

Year-on-year, Bell Direct has garnered awards and industry recognition and continues to be a market innovator.

Bell Direct was voted No. 1 for Highest Overall Client Satisfaction in 14 out of 15 Investment Trends Online Broking Report surveys. This includes:

Customer service: Email and telephone customer service
Important trading essentials: Reliability of website and tax reporting
Research & insights: Research, trading ideas and strategies, stock recommendations